Lessons Learned

A couple of weeks ago I was in Frankfort, KY for a work trip. Going south on U.S. 60 to my hotel after having breakfast, I noticed an actual Toastmasters billboard just a mile north of I-64. Later that day, on the way back from work, I did stop at the median of U.S. 60 to take pictures. Unfortunately, we didn’t have a real digital camera so my cellphone camera will have to do.

I’m not sure how this billboard made a difference in getting members there – it turns out that there’s only one club in Frankfort and that meets during the day. The nearest evening clubs are in Lexington which is the nearest (relatively) big city. I did search on the net about TM billboards in Kentucky and I did find the Central Kentucky Toastmasters blog which did mention of a billboard but not specifically this particular one, so there may have been other billboards, perhaps in Lexington as they’re in the same district (Louisville is in another district). I did try to post a question on the blog but haven’t heard from anyone running it.

I forwarded a photo to the District 30 Public Relations Officer and he mentioned that they’re very expensive to put up in Chicago. I’d assume it’s a lot cheaper to put one in KY.