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	<title>Lessons Learned &#187; Flyers</title>
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	<description>Tales from a die-hard Toastmaster</description>
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		<title>I&#8217;m mentioned on the TI website!</title>
		<link>http://www.willhsiung.com/tmblog/2010/02/08/im-mentioned-on-the-ti-website/</link>
		<comments>http://www.willhsiung.com/tmblog/2010/02/08/im-mentioned-on-the-ti-website/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 03:01:50 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Club]]></category>
		<category><![CDATA[Flyers]]></category>
		<category><![CDATA[meeting agenda]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.willhsiung.com/tmblog/?p=335</guid>
		<description><![CDATA[Toastmasters International recently put up a new webpage titled &#8220;Environmentally Friendly Meetings&#8221;, in which I mentioned a way the Arlington Heights club saves paper.  My comments were from the LinkedIn&#8217;s Official Toastmasters International Members group discussion that a staff member asked us &#8220;What steps has your Toastmasters club taken to become more environmentally friendly?&#8221; My [...]]]></description>
			<content:encoded><![CDATA[<p>Toastmasters International recently put up a new webpage titled <a href="http://www.toastmasters.org/Members/SpotlightArticles/EnvironmentallyFriendlyMeetings.aspx">&#8220;Environmentally Friendly Meetings&#8221;</a>, in which I mentioned a way the Arlington Heights club saves paper.  My comments were from the LinkedIn&#8217;s Official Toastmasters International Members group discussion that a staff member asked us <a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;gid=98449&amp;discussionID=10961691&amp;sik=1265681629761&amp;trk=ug_qa_q&amp;goback=.ana_98449_1265681629761_3_1">&#8220;What steps has your Toastmasters club taken to become more environmentally friendly?&#8221;</a> My LinkedIn reply was the following:</p>
<blockquote><p>One of my clubs also eliminated the printed agenda since the end of 2008.   It was more because the agenda can change radically a few days  before the meeting.   What we have is a big blown-up version of a printed  agenda along with the description of each role, covered in plastic to write a marker over so it can be erased and used again at the next meeting.</p>
<p>At a previous discussion here, many who commented did not seem receptive  to this idea, especially as we don&#8217;t even have printed agenda for  guests to take home.   On the other hand we give the guests a kit that  includes a description of all the meeting roles.  And our club is now over 30 members with more than 15 new members since July after hovering  around 12-18 the last few years!</p></blockquote>
<p>It was Michelle Wee, last year&#8217;s Club President, that came up with this idea of no more printed agendas.  Her employer encouraged employees to limit their use of paper and she thought it could be something we try.</p>
<p>My own International Director, Mike Raffety, disliked this idea as mentioned in his reply:</p>
<blockquote><p>Personally, I think a printed agenda is very important.   It gives  people a place to write notes, and something to take with them.   I&#8217;ve  saved agendas going back nearly to the beginning of my Toastmasters  involvement, and I would be sad to see any of my clubs abolish them.</p>
<p>I don&#8217;t see 20 sheets of paper a few times a month as being significant,  compared to the benefits of having them.</p>
<p>Side note:  What&#8217;s on the BACK of your agenda?   Use that blank space &#8212;  DCP progress, officer list, list of web sites, upcoming meetings,  mentor/mentees, etc.</p></blockquote>
<p>Well there were several years in which the Arlington Heights club went through a dry spell in which very few members signed up for roles and many who did pull out the last minute for whatever reason, leaving another role blank.  In that situation, I&#8217;m not sure it&#8217;s a good idea to show a guest an agenda with only a few names listed and many roles open &#8211; it gives the guest an impression that there is something wrong with the club and may rather join a club that has more participation from its members.</p>
<p>As far as back of the agenda as Mike mentioned, we did adopt that when I was the VP of Education for the Arlington Heights club a few years back (and it was Mike at my officer training who told me of this idea).  It is still a good idea, but it was during that dry spell in which many members didn&#8217;t really care about upcoming events whether it was the club contest or the district conference, or the web resources and the Toastmasters Promise that were also listed in our previous agendas.  If we provided something for years that most members and guests didn&#8217;t see any value of, that&#8217;s a message indicating it isn&#8217;t working and we should try something different.</p>
<p>My advice to clubs regarding meeting agendas would be to go with what works with your club, not necessarily what every other club does.  If you&#8217;re struggling with getting the guests to join your club, consider looking at the meeting agenda among the plenty of areas your club can improve on to get new members.</p>
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		<title>There&#8217;s more to publicity than websites!</title>
		<link>http://www.willhsiung.com/tmblog/2008/05/26/theres-more-to-publicity-than-websites/</link>
		<comments>http://www.willhsiung.com/tmblog/2008/05/26/theres-more-to-publicity-than-websites/#comments</comments>
		<pubDate>Mon, 26 May 2008 06:02:16 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Flyers]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.willhsiung.com/tmblog/?p=9</guid>
		<description><![CDATA[A couple of years ago, I gave a workshop on publicity and mentioned numerous tips clubs can use to promote their clubs. There were a few who really didn&#8217;t like the session as I never really discussed club websites, getting comments like &#8220;nearly every inquiry about Toastmasters is through the Internet&#8221;, etc. I told them [...]]]></description>
			<content:encoded><![CDATA[<p>A couple of years ago, I gave a workshop on publicity and mentioned numerous tips clubs can use to promote their clubs.  There were a few who really didn&#8217;t like the session as I never really discussed club websites, getting comments like &#8220;nearly every inquiry about Toastmasters is through the Internet&#8221;, etc.  I told them I doubt many people just go to Google and put &#8220;Toastmasters&#8221; in their search or figure out the URL for Toastmasters (I do for so many things, but not many people I know are &#8220;web junkies&#8221; like myself and a few TMs I know rarely if ever use the Internet), but that didn&#8217;t sway them to my point of view.</p>
<p>Rather than just discussing here why there&#8217;s more to publicity than websites, let me tell you of my experience with another organization regarding publicity.</p>
<p>About this time last year, I picked up a brochure at a driving range about a singles group for golfers, <a href="http://www.singlesgolf.com">the American Singles Golf Association</a>, something that interests me being a golfer and nowhere close to getting married.  For whatever reason, I never looked further into joining the group that year (probably not different from some of you who took a while to join Toastmasters).  At the beginning of this year, I thought a little bit about joining ASGA when I saw a flyer in a golf dome I frequently practiced about an event the local chapter was putting together there.  Along with the date and time of the event is the URL of the <a href="http://asgachicago.org">local chapter</a>, so I contacted a couple of people in the group about the event and not only did I attend but I joined the group right away!  If it wasn&#8217;t for the flyer I don&#8217;t think I&#8217;d be motivated to join the group.</p>
<p>The main point I&#8217;m giving with this post is that particularly for community clubs, websites don&#8217;t mean much if you don&#8217;t publicize it through other means such as flyers, press releases, ads in newspapers and other media, etc.  You need to find a wide range of ways to get people to be aware about Toastmasters and your club and by just working on the website you are only targeting a small portion of your market and neglecting the rest.</p>
<p>BTW, if your club wants to work on improving the club website, there&#8217;s <a href="http://www.freetoasthost.org">freetoasthost.org</a>, which you can easily put together a club website for both publicity and member resources, even have online sign-up sheets for the next few meetings.  Unless someone in your club works on websites as a hobby or a job, you&#8217;re basically wasting your time.</p>
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